Call WWW

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Climate KIC Urban Transition
Whealthy Waterland Wheels project - Call for Ideas and Solutions



The city of Ferrara is looking for innovative solutions to promote efficient mobility and achieve objectives related to the protection of historical and cultural heritage, the quality of life of citizens and to contribute to the mitigation of climate change impacts.
This is the 'purpose of the call "WWW Ferrara - Wealthy Waterland Wheels" that wants to attract innovative ideas, proposals and possibly best practices already implemented in other local experiences about solutions for sustainable mobility, based on public transport roads and waterways) and bicycles, within a truly integrated intermodal system that also takes into account private car sharing and car-pooling systems.
The call is promoted under the Climate KIC network (http://www.climate-kic.org/), by the Municipality of Ferrara and some partners including Agenzia Mobilità Impianti (AMI), Dedagroup Public Services, Città della Cultura | Cultura della Città.
This call is part of a coherent framework of actions and policies in favor of sustainable and gentle mobility that is so typical of the city of Ferrara ("city of bicycles"), where the use of this bikes is one of the highest in Europe.
In an already mature context, the Municipality of Ferrara is working on the definition of objectives, strategies and priorities of its Sustainable Urban Mobility Plan (SUMP), with the idea of putting people at the center and the satisfaction of their needs for mobility, by operating a fundamental shift from transport planning to sustainable mobility.
At the moment, the Municipality of Ferrara has adopted the SUMP Guidelines and is launching a transparent and participatory path to actively engage citizens and other stakeholders in the definition of SUMP.




Collection of project ideas and innovative solutions

This open call is aimed at finding both technological and organizational solutions for a hybrid connection between an infrastructure based on nature and landscape and innovative mobility technologies and intermodal systems.

In particular, with regard to waterways, consideration should be given to the proper use of existing landscape elements that surround and penetrate the city (channels, enclosed, natural walkways, existing routes and parks) with the aim of organizing a system of intermodal mobility that can allow the use of boats, bicycles and alternately fueled vehicles, to easily reach every working district of the city.
The following prospectus provides a list of specific objectives, consistent with the SUMP Guidelines, on which to collect ideas and solutions.

The objective is that the solution that will be selected will contribute to the achievement of the objectives of the SUMP and will be consistent with the actions defined in the Regional Operational Program (POR-FESR - Axis 4 - Promoting the low carbon economy in the territories and the system productive), providing a framework for regional strategies in the field of sustainable mobility.

Below are the four areas where the project proposals can be presented in response to this call. Each proposal will have to explain to which thematic scope it intends to respond.




Develop monitoring and monitoring systems for the accessibility and effective use of Local Public Transport, with particular regard to the population with reduced mobility

For years, the aim of making the service and public transport facilities more accessible in Ferrara (particularly for people with reduced mobility) has been pursued by the local administrations, the local Mobility Agency and the Local Transport company. However, there is a need to fill in an information gap that summarizes the overall size of Local Public Transport in terms of real and potential use.

Solutions sought: technological or process solutions to understand and analyze the real use of Local Public Transport, based on the collection and integration of actual data for use of buses, trains and other means (e.g. ticketing) for different categories of people, analysis of the potential offered by the waterways in the territory.

Develop incentive and reward systems to reward the use of Local Public Transport or Sweet Mobility

In order to increase the use of public transport and soft urban mobility (on foot, by bicycle) or car-pooling / car-sharing and intermodality in general, it is necessary to think of incentives and rewards: for example, every trip on foot, by bike, by public transport or by sharing private cars, we can think of discounts and credits made available by private companies and public bodies.

Solutions sought: technological or process solutions to stimulate / reward the use of Local Public Transport and bicycle in daily travel (e.g. home-work, home-school, home-shops, ...).

Develop a city-wide car-pooling system

Car-pooling, that is sharing a vehicle among more people on the same path, allows the reduction of vehicles circulating in the city if it becomes a real transport system. There are several spontaneous sharing initiatives, but the ways in which they are published and recorded are not currently the most appropriate, for use and overall success, to be considered at the level of the urban transport system.

Solutions sought: solutions to promote forms of urban pooling, in particular (but not limited to) business-to-business mobility, and with opportunities to integrate into an intermodal system of sustainable mobility.

Increase the proportion of schoolchildren and students who reach school or walking grounds

The increased perception of road safety and the risks to personal safety is often a decisive factor for home-school motorized mobility (parents taking their children to school by car); such choices are, however, squeezed by other criticalities, such as the greater risk of accident on the way and near the schools, and the substantial deterioration of air quality in areas that should be more protected. Among the solutions practiced, “Pedibus” and “Bicibus” have been adopted for many years in many cities, including Ferrara. Often, there have been solutions to one or more school locations, but never progressing at the urban system level as a form of public transport service.

Solutions sought: urban-scale incentive solutions for home-school mobility forms across the entire urban area.



How to join

Participation in the call is open to all those who are interested in offering innovative solutions to the mobility of the city of Ferrara.
The application for participation must be submitted by 26 November 2017
The online form is available at the bottom of the page or at the following link:
You may download copies of the documents related to SUMP from the website of the Municipality of Ferrara:

For any doubts, clarifications or assistance requests you can write to the e-mail address:




Evaluation and outcomes

At the end of the application phase, a jury will select the 4 best proposals that will be admitted to the Final Event Pitch Event, organized in January 2018 in Ferrara to identify the winning proposal.
The communication of the 4 best proposals and admission to the next phase will be given via email communication to their referents (to be indicated in the application form) and will be published on this website, with all organizational and logistic indications for participation in the Pitch Event.
In addition to the proposals selected with this call, two further ideas identified in the Climathon Ferrara 2017 (https://climathon.climate-kic.org/ferrara) will be eligible for the final selection.

Applications will be selected on the basis of the criteria listed below, which will be detailed and "weighed" in a series of meetings with stakeholders in the city of Ferrara, with the aim of favoring the identification of a truly interesting and achievable in the local context. For each of these criteria, an evaluation grid and how to attribute a specific score will be defined.


  • Maximum Coverage of Scopes - Equality of assessment will be the preferred proposals to cover the 4 ambitions, selecting both technological solutions, both organizational and process solutions
  • Innovation Level - The level of innovation - technological or organizational - will be assessed - introduced by the design proposal
  • Repeatability level in the city of Ferrara - The immediate replication of the proposal in the context of Ferrara will be evaluated.
  • Grade of Maturity - The level of completeness and completeness of the proposal will be evaluated, evaluating also any attachments that can be thoroughly defined. Executive Projects, Business Plan, Operational Plans, if available
  • Economic feasibility - The degree of economic feasibility of the proposal and the funding arrangements envisaged will be assessed
  • Generic Sustainable Mobility VS Land-Water Intermodality - Equality of Assessment will be the focus of proposals on Earth-Water Intermodality
  • For all VSs for specific targets - Equal evaluation will be a privileged proposal that focuses on specific categories of people (eg disabled, children, the elderly ...)

AMI, the Municipality of Ferrara and Dedagroup Public Services undertake to seek financing channels for the realization of winning proposals, within the framework of European initiatives already identified and to promote maximum visibility by exploiting their information channels (websites, social media, newsletters).



The context

The city of Ferrara has been suffering by busy traffic during rush hours on the streets leading to/from Ferrara, as well as of a constant process of depopulation of those fringes of the large urban area without polarities and services. The city has a wide area (404 km2, mainly under UNESCO protection area, with population of 132,000 inhabitants), with a historical city centre surrounded by other 23 medium-sized municipalities and 40 small villages (the latter ones with more than 90,000 inhabitants). These small villages are sporadically connected to the city centre with public transport (buses) because of the lack of the catchment area, that cannot permit a frequent number of bus services. Not all villages in the communal area are reached by a cycle paths and the economic investment to build them are high, because of the conformation of the streets leading to these villages, surrounded by canals or fields usually in a lower position than the street. In the small villages around Ferrara there are no intermodal hubs even if they are easily walkable on foot or by bike.
The lack of services and connection to the city centre of Ferrara and to workplaces, leads to a depopulation of these villages, to the ageing of inhabitants, the abandonment of residential buildings and their consequent loss of value. On the other hand, people that still live in these villages are forced to commute to work by car and contribute to traffic jams during rush hours in the mains connections to the city centre. In the time frame between 21.00 and 6.30 there’s almost no bus service, except for one line that connects the train station with the city centre and stops running at 22.30.
Nevertheless, in other EU countries, public transport strategies have been extensively based on the usage of waterways as key corridors of commerce and transportation. A white paper by the European Commission (2011) suggests the integration of inland waterways in transport systems. In the recent years, many cities are redeveloping their waterways, e.g., London, Oslo and Gothenburg. This shift towards waterborne transport is rooted in its potential to reduce pollution and congestion while providing a more pleasant journey in harmony with the landscape. Furthermore, inland waterway transport is substantially safer than road transport (Lowe, 2005). Many urban transport projects have focused on improving urban freight flows (Hyard, 2014) where multimodality and the efficient use of technology are key issues.
The waterway network of the Municipality of Ferrara, and on a larger scale its province, is mainly used for touristic use and there’s a project concerning commercial use (the so called Idrovia) that has been developed in the last couple of years. Nobody ever thought about using the waterway for residents and workers, even if the water network is very extended, reaches a lot of villages and can connect this Municipality with the closest and furthest ones (e.g. Comacchio and the seaside). The interaction between existent waterways and existing paths and routes around the UNESCO city centre can draw a new scenario for sustainable mobility in Ferrara. The main challenge here is to close this loop with an integrated solution that systematize all services that are already offered to citizens (cycle paths, bike sharing, bus service…) and strengthen them, adding more value to the system by implementing the sustainable mobility one with the water ways net.
Ferrara signed the Covenant of Mayors (CoM) in 2012, and provided the Sustainable Energy Action Plan (SEAP) the year after, with an overall target of 25% reduction of CO2 emissions by 2020.
In 2017 and 2018 the Municipality plans to update the SEAP according of new regulations and targets defined by CoM with a new Sustainable Energy and Climate Action Plan (SECAP).